Territories, teams and business units are three foundation pillars of the business marketing and one must have a good knowledge about it before one can actually grow in marketing. The territories are created for managing sales in small fragments. You can also set quota for a territory and can check closed sales to the quota that you set.
First you need to create a territory in Microsoft CRM followed by assigning of the territories to the employees. Assignments can be on the basis of state, city, zip code etc. And you can automate this process by creating a workflow for this. It will help you assign the territories automatically.
You can set territory filed as required field using the Microsoft CRM Service tools and can be sure of getting t filled for every new entry in the system. Same way you can create the business units and teams in Microsoft CRM. This will help the Microsoft CRM Marketing tools to function more efficiently as you will be having every account a desired role to perform and also workflows defined for them to follow. Microsoft CRM Scheduling will allow the territory to complete every assigned task in proper time. Also the follow-ups can be given to the seniors automatically by the help of workflow rules. Thus defining territories help you safeguard your own business.